Watch Strauss Zelnick’s interview with WSJ
In a recent sit-down with the Wall Street Journal, Take-Two Interactive CDEO Strauss Zelnick sat down to discuss how he managed to help keep Grand Theft Auto fresh after nearly 20 years. With the international success of five versions (and imminent future installments) as some of the most well-recepted releases in the history of gaming, Strauss soon touched on how the blockbuster action-adventure series generated more than $100 billion in revenue. With e3 on track for tomorrow, the company obviously has a surprise up its sleeve, as Mr. Zelnick talks virtual reality in gaming and a look back at downloadable video game content.
“Grand Theft Auto V” Meets Real Life in Los Angeles