2 Chainz Takes Over Christmas
Usually when a rapper hits things big at Christmas, it’s usually by way of music (see: Kanye West’s “Christmas in Harlem). However, 2 Chainz has had one hell of a fall by capitalizing on one of 2015’s biggest trends. The Atlanta rapper has made a massive $2 million from his popular Dabbing Santa clothing line, which featured an image of Santa dabbing on an ugly sweater in various colors and additional designs.
“Me and my team were trying to come up with some successful designs to get our merch moving. We took the dab, which is a trend, and we just turned it into a business. We played around with a few designs. We realized what my fanbase wants to see.” – 2 Chainz
2 Chainz won’t be taking all of the profits though, with much of the money going towards his T.R.U. Foundation.
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