Click image to watch Pharrell Williams’ “Adidas Announcement” reveal video.
In recent months, legendary musician-fashion designer Pharrell Williams had been teasing a potential collaboration with Adidas. Today both parties officially revealed the long-term partnership today, with the first collection debuting this summer. He now joins 2 Chainz and Kanye West who’ve also announced recent deals with the brand. Skateboard P went on to say
“Working with an iconic brand like adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn”
After the jump, you can view the teaser trailer for adidas Originals x Pharrell Williams.
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Global Creative Director and head of adidas Sport Style Division, Dirk Schoenberger said
“I am truly thrilled to work with Pharrell. He is a pop-culture icon that never fails to inspire, not just through his musical talent and craft, but through his many other interests. He is the perfect fit for the multi-faceted company that is adidas”