Last month, Swedish label H&M announced that Beyonce would be the new face of the brand, taking over for their Summer 2013 women’s collection campaign.
H&M teased a picture of what looked like a possible lookbook photo, and set the internet on fire, with B chilling on the beach rocking some pieces from the H&M 2013 summer line and showing off her smooth legs. Now the brand is back with a slew of new images from the new campaign ad photoshoot, showing Mrs. Carter keeping it grown & sexy in a variety of different looks from the new collection.
Peep the full “Beyoncé as Mrs. Carter in H&M” Summer campaign lookbook below.
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