South Central’s own, Dom Kennedy, linked up with iconic lifestyle/skate footwear brand Vans —in light of their Custom Culture Contest, which gives 50 competing high schools a chance to win $50,000 towards their schools art program.
To help get the word out and spread awareness for the contest, Vans selected a few of their favorite artists, celebs, and tastemakers to customize a pair of kicks. The brand out reached to well-known graffiti artist Mister Cartoon, painter Aaron Axelrod, actress Jamie Chung, late night talk show host Conan O’Brien, and many more.
Dom went with the classic Vans Slip-on model, tricking the shoe out with a OpM twist, customizing them himself with Dice and “$” signs all over the upper, and his label OpM (“The Other Peoples Money Inc”) handwritten across the soles.
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The Vans Customize Culture contest ends May 13th, Head over to Vans.com now to vote for which school has the best custom design. Check out a few custom vans below.
OS REWIND: Dom Kennedy Reveals Title Of His New Album
OS REWIND: DQM x Vans “I Love NY” (Footwear Collection)