The Gucci Icon – Temporary is a brand new project, consisting of a pop up Sneaker store that will travel the world, beginning this month. Gucci’s creative director, Frida Giannini uses his strong sense of style and knowledge of Gucci’s clientele in conjunction with the award winning musician Mark Ronson to create this exclusive collection of Gucci Ronson sneakers. With 18 releases, 16 of them being mens with the remaining two being for the ladies, you can expect to see tons of signature Gucci designs with an artistic edge. The inside of each shoe will be inscribed with the words ‘Limited Edition’ as well as an optional lace tag, that can be embossed with the customer’s initials. Aside from the sneakers themselves, the kicks will come with either a silver or gold dog tag as well as exclusive packaging that will vary based on each city of the tour. While some of you may be wondering how Mark Ronson ties into the project; turns out he has been a collector for years.
I spent many many years as an avid sneaker collector, so I wanted to make sure these Gucci shoes were truly special, both from an aesthetic point of view and a collectible one. Frida and I also agreed that it was important for there to be a unique musical element to the project, so I’m going to be collaborating with artists to make limited edition tracks for each store opening. – Mark Ronson
You can check out the very first store opening on October 24, at Crosby Street in New York. The second city that the tour will hit will be Miami, in December.
