Considering he just locked down 11 GRAMMY nominations for To Pimp A Butterfly, it’s no surprise that Kendrick Lamar is literally everywhere at the moment. His latest appearance comes in a commercial for the ABC TV series Black-Ish, which made a mini-music video featuring the cast, to his hit single “Alright.” The kids can be seen dreaming of going viral by shooting a music video, then low and behold, K Dot shows up to save the day.
This is all for the second season of the comedy, by the way.
OS REWIND: Watch Kendrick Lamar’s Full Performance on ‘Austin City Limits’
OS REWIND: Kendrick Lamar – Untitled II (Blue Faces) (Live on The Tonight Show)