Here’s the official Holiday 2012 lookbook video mixtape from Los Angeles based brand Popular Demand. In this video we’re shown Problem, Clyde Carson, Skeme, Roach Gigz, and Sage the Gemini showing off the new line with cameos from Ty Dolla $ign, Freddie Gibbs and DJ Amen to name a few. The clip showcases some of the hottest new faces in L.A. with some of the freshest gear to look out for this Holiday season such as hoodies, crewnecks and t-shirts.
Their Holiday 2012 collection is now available at populardemandshop.com as you can also find the clothing in various retailers nationwide and internationally.
OS REWIND: Popular Demand Clothing Holiday 2012 Lookbook Behind The Scenes