After months of speculation and rumors, stylish pop star Rihanna has finally signed on the dotted line and has agreed to takeover as the new creative director for the classic sports footwear and apparel brand PUMA. RiRi will start making her mark and implementing her vision starting Fall 2015, kicking the year off with some fresh new ad campaigns starring herself and a few of the many artist repping the popular brand. The bad-gal will also be working on her own personal projects with the brand, including her own custom renditions of some of PUMA’s classic silhouettes and more.
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