GQ sat down with the founder of streetwear-inspired high-end label En Noir, Rob Garcia to chop it up about the popular line’s origin and some his unique marketing tactics that helped jump start the brands hype. Rob speaks on his past as an athlete and love for fashion and detail since a youth. He also a gives some insight on a few of the hardships he faced before deciding to go all in with launching the brand and much more.
The brand founder speaks on organically building En|Noir’s buzz through social media and fan feedback as well as major product placement with artist like A$AP Rocky, Kanye, West, Miley Cyrus, Jay Z, and many more. We also get a first look at some of the brands upcoming pieces.
OS REWIND: En Noir Spring/Summer 2014 Lookbook
OS REWIND: En Noir Fall/Winter 2013 (Lookbook)