Russell Simmons is a legend in the game. From the early days of Def Jam to his Rush empire, he’s gone on to be a successful businessman aside from the music.
Too Old To Die Young follows Russ as he goes about his day and explores the inner workings of his business ventures. He says that no day is alike and he doesn’t have a typical day like most people. He tries to look for things that don’t exist and fill holes where necessary. If there’s something that needs doing, he gets it done. And with all of his connections dating back to his industry days, he has plenty of wiggle room to do what he needs to do.
Learn more about Mr. Simmons in the documentary up top.
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