the phenomenon has taken over
The good folks at over at Complex Magazine put together a short documentary series diving into the reselling world of popular New York City-based skate/lifestyle brand Supreme. Over the last few years ‘Preme has been the number one most sought-after clothing brands in the world due to their limited quantities and first come first serve way of distribution, along with their impeccable marketing tactics. Many fans from all over the world have made a living reselling Supreme products and have started to drive prices up on pieces twenty-times more than retail.
In part one of documentary series, we get some insight from Supreme fans, taste-makers, writers, and even “Hypebeast” on the current state and the future of Supreme re-selling.
OS REWIND: Supreme x Champion Fall/Winter 2015 Headwear Collection
OS REWIND: Supreme x The North Face Fall/Winter 2015 “By Any Means Necessary” Collection