One of the biggest singles this year has undoubtedly been Daft Punk and Pharrell’s international-hit “Get Lucky,” but now the once Summer smash you’re use to singing about in the car will become signature accessory if you’re actually up all night to get lucky. The EDM duo has now partnered with condom manufacture Durex for their own brand of condoms, creating some Random Access Memories for you and your partner.
This isn’t the first time we’ve seen an artist get a condom deal for a song. Last year Cassidy flipped PSY’s “Gangnam Style” to land a seven figure endorsement deal for “Condom Style.” While the message was positive, the theme just didn’t fit for our liking, but we expect Daft Punk to have success with the catchy sexually-based Get Lucky line.
Will you practicing safe sex with Daft Punk’s new line of condoms?
OS REWIND: Daft Punk – Get Lucky (Remix)
OS REWIND: Daft Punk – Horizon
OS REWIND: Daft Punk – Random Access Memories [Album Stream]