Click image to watch Beyonce’s H&M collection behind-the-scenes video
For those of you who watched Beyoncé’s stunning photos from her 2013 H&M collection and then proceeded to watch the commercial, director Jonas Åkerlund and Donald Shneider explain what it took to make it happen in this behind-the-scenes clip. They incorporated the elements of fire, water, wind, and the earth and had Bey learn the choreography on the spot.
Get a glimpse at the campaign, first hand, above.
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Go behind the scenes with Beyoncé for her H&M Summer Collection 2013 commercial shoot, as the directors explain what it took to make it happen.