Click image to watch Big Boi “The Crown Life” music video
Go behind the scenes with Big Boi as he takes Crown Royal into his life with his definition of “The Crown Life.” The short film takes fans inside the rappers studio as he works on the new album, live at the Grammys 2011 and on a night out in ATL.
Directed by Hudson Dusters for Greenpoint Pictures.
“The Crown Life” is a multi-layered campaign created to mark and celebrate life’s crowning moments. On the heels of the launch of new variant, Crown Royal Black whisky, Crown Royal has gathered influential designers, filmmakers, and legendary producer and artist Big Boi to release exclusive, limited-edition products and content. All artists and designers have been tasked to use their craft to create something that celebrates what “The Crown Life” means to them — finding royalty in everyday experiences.
Directed by Hudson Dusters for Greenpoint Pictures