It was only a matter of time before a major worldwide brand picked up a track from Tame Impala’s fantastic sophomore album Lonerism. The company who have chosen the song “Elephant,” which was previously performed on Late Night With Jimmy Fallon, is leading mobile phone brand BlackBerry. For those who aren’t aware of Impala’s latest work, the brief audio in the advertisement is a brilliant example of their psychedelic sound – perfect fit for a company to demonstrate a powerful new message.
OS REWIND: Tame Impala Perform “Elephant” On Late Night With Jimmy Fallon
OS REWIND: Tame Impala – Mind Mischief (The Field Remix)