Curren$y and Jet Life are looking to make some #NewRules of their own, and help pave the way for the new era of digital releases. Today they announced that they will be partnering with BitTorrent to release their next mixtape through the “Jet Life BitTorrent Bundle.” This will include the new music, HD video content, an interactive Jet Life apparel catalog and promotional tour exclusives.
“When the discussion began with BitTorrent, it became apparent that that Bundle format could help us reinvent and grow 2.0 mixtape culture. BitTorrent Inc. has been instrumental in helping us bring new ideas to life. We wanted to create a Bundle release that fans would genuinely appreciate, while also reinterpreting mixtape culture to mean more: making tour video, promotions, merchandise, and interactive contests part of the download experience.”
Being at the forefront of free digital releases, Spitta and the Jets are looking to expand to new horizons all while catering to the same fans who have been loyal to them and have supported their mixtapes since the jump. As part of the “Jet Life BitTorrent Bundle” (due out July 30), fans will also have the pleasure of listening to the entire catalog through Soundcloud and receive exclusive contests not found anywhere else.
In related news, Jet Life will embark on the Red Eye Tour starting on August 26.
OS REWIND: Curren$y – I Can’t Stop
OS REWIND: Curren$y – Showroom 2
[Source]