Introducing Music on Instagram

The music community is –– and always has been –– an important part of Instagram. For the past four years, we have become the home for artists big and small –– a place where people across the musical spectrum come to share stories, reveal their creativity and connect directly with fans. Today we’re launching @music, a new account dedicated to exploring music around the globe, from those who create it to the community around it. Each week, we’ll take a look at the musical experience on Instagram. That means showing you a different side of artists you know and love, like Questlove (@questlove), and introducing you to up-and-coming talents from around the world, like Tricot (@ikkyu193). It means highlighting music photographers, album illustrators, instrument makers and, of course, fans. In the Instagram tradition, we will also welcome community participation with a new, music-themed monthly hashtag project. Music is a huge part of all of our lives here at Instagram. It’s a passion of ours, and we know it’s a passion of yours. So follow along at @music –– we think you’ll discover something new. — Kevin Systrom, Founder and CEO Art by @jaredeberhardt

A photo posted by Instagram @music (@music) on Apr 29, 2015 at 5:57am PDT

Meet Instagram @Music!

Today, Facebook-owned social network giant, Instagram, officially launched their new music and musician dedicated service account, @music. Through the new account, you’ll be able to follow artist around the globe every week that you’re familiar with, as well as up and coming artists to show you a different side of their talents. With over 300 million users and counting on the platform, Instagram founder and CEO Kevin Systrom explained earlier today about how they plan to help emerging artist and well-known musician you know and love. The music channel however isn’t exclusive to just audio music, as music photographers, album illustrators, instrument makers and fans. You can click HERE to follow the new music and take a look at the press release below and first release below.

When it comes to music, Roots drummer and “Tonight Show” bandleader Questlove (@questlove) is all about the highs and lows. Take DJing, for instance. Give the crowd too many hits and you’ll numb them into the ground; too many non-jams and you’ll drive them off the dance floor. “When I first started, I was just desperate,” he says about the lack of pacing in his shows. “I was like, this is a hit, this is a hit, this is a hit. And you get addicted to the adrenaline rush of, ‘OH MY GOD THIS IS MY SONG.’ You kill them so much. I realized that now I am more obsessed with the opposite. I will put a bad song on and actually watch them filter out the floor. And I will wait two minutes [then play] ‘Uptown Funk’ –– ‘OH MY GOD IT’S MY SONG’ –– and then the scream is bigger than before. –Instagram @music Photo by @questlove

A photo posted by Instagram @music (@music) on Apr 29, 2015 at 6:22am PDT