Applaud this man
J. Cole‘s 2014 Forest Hills Drive was announced by surprise and released with very little to no promotion. Without even a single out, it surprisingly sold more than expected in it’s first week and hit #1 on the Billboard charts for the third time in his career and now only two weeks after making its way to retail, Cole has now gone gold.
Judging on the unorthodox way he promoted the album (going to fan’s houses, hosting a listening party at his childhood home), it worked. This is his third consecutive gold certified album.
OS REWIND: J. Cole Interview With Angie Martinez
OS REWIND: J. Cole – Be Free (Live on David Letterman)
OS REWIND: What’s Your Favorite Track From J. Cole’s “2014 Forest Hills Drive” Album?