Artist: JoJo
Song: “Save My Soul”
Producer: N/A
EP: Triangle
Director: Zelda Williams
Taken from her Triangle EP, “Save My Soul” is a very personal song for JoJo and you can see a little why through her latest video. Jo shared her thoughts on the record and why it means so much to her, mentioning that it reminds her of her father, who lost his life due to addiction. We can all somehow relate to the subject in some sort of way, if you have someone struggling with the disease, so she hopes that this song is a way to connect.
Read what she had to say about the record below.
“Save My Soul” is about addiction. Of all kinds. I wanted to convey the feeling of powerlessness I’ve felt in my life in an uncomplicated way and show a range of what it might look like for others who’ve been there.
We filmed this video about a month before my father lost his decades long battle with addiction. His death honestly felt like it came out of nowhere…and yet I had been mourning him for years…if that makes any sense. I know all too well from seeing it around me that the fight is not easy. It’s every day. All consuming. I’m not mad at my dad. I love him and I’m sad. He is my greatest heartbreak. This song, which had always been personal to me, takes on even deeper meaning now. “I try to run but it hurts every time I try… Lord I try and I can’t say no.” Makes me think of the universal struggle of seeking victory over the feeling of powerlessness to a situation, a lover, a drug.
Losing my father at the end of last year and knowing the propensity for addiction of all kinds that runs deep in my blood from both sides makes it next-level important for me to LIVE – not just be alive, but THRIVE in his honor. I can do this. And so can you. If you’re struggling, believe the only way OUT is THROUGH. Keep going.
OS REWIND: JoJo – #LOVEJO2 [EP Stream]
OS REWIND: JoJo – Say Love [Music Video]