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Last week it was revealed that Kanye West had officially changed his name to just Ye. Many of youare wondering why he changed his name drastically. Simple. The Kanye West name can never be repaired for certain situations that have transpired over the last few years.
From public meltdowns of his friends not helping him get treatment, to a public fallout with Drake, the Kanye West name has been tarnished. Largely in part to the red hat and his political run during 2020, that name has a stench on it that can never be removed.
Every time you go Google and type his name, you’ll unfortunately see something negative. Whether it’s the public divorce that peopl eare talking about or anything else he’s been attacked for, the Kanye West name will never be looked at the same.
Now, with this Ye name change, you’ll see Mr. West start his next empire beyond music into fashion, likely beginning in 2022. Although people will still call him Kanye, the Ye rebranded has officially started this fourth quarter. You’ll never get back the old Kanye, but this new move ensures he’s not doing any shenanigans anymore, at least for the public to see.