Artist: Kendrick Lamar
Song: “i”
Producer: Rahki
Album: TBA
Director: Alexandre Moors & The Little Homies
Following its late September release, Kendrick Lamar finally treats fans with the official music video for his buzzing single “i.” The track is currently the theme song for the entire NBA season, which will only further promotions throughout the next 8 months for his soon-to-be-titled major sophomore album. We still can’t believe it has been two years since the release of his debut album good kid, m.A.A.d city as of last week, but K. Dot is ensuring fans he will have a more raw sound than previously quality material.
With the legendary Isley Brothers sample for “Who’s That Lady,” King Kendrick lets loose in the rooftop scenery dancing to riding in the backseat with his body blowing in the air. Enjoy visual above and stay tuned for his SNL performance in two weeks, where we’re hoping the imminent premier of his next single happens.
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