Click image to watch Rihanna “What Now” music video
Almost a year has passed since Rihanna released seventh studio album Unapologetic, with unsurprisingly the majority of songs making a breakthrough in charts across the world. One track that hadn’t been released as a single was “What Now,” which has now been given the appropriate treatment with a coinciding video. Keeping matters sexy and intimate and the same time, Ri-Ri takes one of her slower offerings into an empty room, as she staggers through her emotions and lets her mind travel through the depths of her imagination.
Directed by Jeff Nicholas, Jonathan Craven & Darren Craig.
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Artist: Rihanna
Song: “What Now”
Producer: Ighile & Cassells
Album: Unapologetic
Director: Jeff Nicholas, Jonathan Craven & Darren Craig