The duo of Timbaland and Swizz Beatz are still cashing in on VERZUZ because after their Apple Music contract expired, they found a new partnership.
Today, news has surfaced that the duo will be selling their series to Triller Network.
The company will acquire the popular livestream battle and both Swizz and Timbo will join the Triller VERZUZ management team to oversee other company strategies and music on the platform. Not only that, but the two have become large shareholders in Triller and part of their equity stake is going to the 43 performers who have taken part in VERZUZ.
Swizz and Timbo said this about the news:
“This is a momentous occasion not only for Verzuz and Triller but the music business as a whole. By putting Verzuz in the Triller Network ecosystem and expanding the Verzuz brand to be side by side with the powerful Triller app, we will be able to continue to grow and evolve the music business as a whole, as we have been doing. To have partners in Triller who share our vision, specifically to celebrate and elevate the amazing artists who continue to shape culture around the world and give the consumer more direct access, is game changing.
We couldn’t be happier to be elevating Verzuz and Triller and to recognize, in a very real way, all of the artists who have helped make Verzuz the global phenomenon it is today. Our dream, the artists’ dream, today is realized, which is no small feat. Triller Verzuz is a company that’s by the artists, for the artists and with the people.”
Triller had this to say about the acquisition:
“There is no more disruptive and innovative brand in music today than Verzuz. Both Triller and Verzuz share the ‘artist first, music first’ vision. We view this acquisition as more of a partnership than an acquisition, as Swizz, Timbaland and the other 43 artists who are all becoming shareholders and partners in Triller Verzuz from this day forward become our voice.”
This is a huge win for Hip-Hop and R&B and we hope the upcoming battles are as good as the ones that have taken place so far.