The Gap Discovers The Sound of Color

Sound Of Color

From now until March 15, you can visit soundofcolor.com to listen to and enjoy free downloads of original songs by The Blakes, Dntel, Marie Digby, the Raveonettes and Swizz Beatz, as well as watch the music videos and catch exclusive behind-the-scenes footage. Sound of Color was developed jointly by Gap and Rehab, a San Francisco- based production company.

“Music has always been a significant part of Gap’s history, so we’re always thinking of new ways to connect with people through music,” said Dennis Leggett, creative director for Gap brand. “With much of today’s music being consumed digitally and shared online, we wanted to create an online experience where people could discover new, original songs and share them with fellow music lovers.”

More details after the jump

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The Blakes, a Seattle-based indie rock group featuring brothers Snow and Garnet Keim, interpreted blue in a bittersweet song (“Magic”) with a light, upbeat sound. Russ Lamoureux tells the story of a boy named Cody who wants to break free from his life as a 14-year old in his video for The Blakes’ “Magic.”

Electronic music artist Dntel used the color red to write a song (“Turning Red”) about feelings of insecurity — even embarrassment — that can accompany love and relationships. Creative duo Mary Fagot and James Frost used emotions associated with red — love, insecurity, confusion, lust, embarrassment — as inspiration for Dntel’s “Turning Red” video.

Marie Digby (pronounced Mar-ee-AY), a singer-songwriter from Los Angeles, wrote a beautiful, melodic song (“Paint Me In Your Sunshine”) about the color yellow. For the video, director Ryan Ebner follows Ellis Gallagher around Los Angeles as he draws outlines of objects that create shadows in chalk as a creative expression of the play between sunshine and shadows.

The Raveonettes, a Danish post-punk duo, interpreted black and white in a soulful, rhythmic song (“Black/White”) that explores the idea of contrasts. For the video, Chris Do explored light and shadow, as well as the opposing and contradictory forces black and white represent.

Swizz Beatz, a hip-hop artist and producer, used the color green to record a fresh, energetic song (“Candy Paint”) about a drop top car driving through the streets of Miami. Tom Gatsoulis directed the video, a fast-paced story of good will and humanity set on rural highway

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