Artist: Yuna
Song: “(Not) the Love Of My Life”
Producer: Robin Hannibal
Album: Rogue
Director: Yuna
We’ve been getting plenty of Yuna material lately and for good reason. The Malaysian singer has been busy promoting her new album Rogue. Though her last album focused more on the ups and downs of being in love, this new effort takes a bit of the turn and it’s shown through “(Not) The Love Of My Life.” The the video to the song, we can see a bride getting to marry a man, but she’s having second thoughts.
This is what Yuna had to say about the video:
Not The Love of My Life tells a story of a bride in the midst of getting ready for her wedding but is second guessing her decision to settle down. I went back to Malaysia and wanted to collaborate again with my friend and traditional Indian choreographer Harshini Sukumaran whom I’ve worked with in the Forevermore music video. I was also blessed to have collaborated with other talents and business owners, who live and breathe within the Indian wedding industry, as they help me breathe so much beauty and insight in what we were creating.
Back home we all partake in each other’s culture in a very loving and respectful way which I feel is very unique.. and in NTLOML I was very blessed to be able to share that part of my life with the world. I’m not the main star of this video, they are. I’m so happy that I got the opportunity to direct my first music video, but it would not be possible without the consultation, support, and most importantly, love from the Malaysian Indian community.
xx Yuna
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