As much as it disgusted me to watch the Heat win the NBA Finals last night, you have to give props to the Nike for having the LeBron James commercial ON DECK, immediately after they won the trophy. If that shit wasn’t clutch, only Lord knows what is.
The commercial features a jeweler working on a ring, coincidentally around the same time that LeBron James joined the league. Time passed and he watched King James’ journey throughout his career in the NBA, from the worst of times to the best of times.
He finished crafting the ring at just the right time.
LeBron & the ring maker go way back to the days of Akron afros & high school dunks. When one sliced through the paint, the other carved through wax. Together, their journey has proven that even those destined for greatness have to earn it.
We already can’t wait for the 2012-2013 NBA season.