Yesterday, the good folks at adidas Basketball let it be known that they are officially starting the campaign for their $200 Million frontman James Harden, Taking to Instagram to unveil the ‘Project Harden’. Although they didn’t give the people much info on ‘Project Harden’, judging by the video they uploaded on IG it looks like we got a quick glance at ‘The Beards’ new signature line logo along with some very weird imagery of Harden.
James Harden’s first signature sneakers and apparel collection is rumored to be hitting the streets this December at adidas Basketball retailers worldwide. Stay tuned for more info and the official unveiling of the kicks and gear coming in the next few months.
OS REWIND: Adidas Unveils the James Harden âAll-Starâ Crazylight Boost 2.5
OS REWIND: Adidas Basketball Unveils The âHarden Activatedâ Crazylight Boost 16