Apple is reportedly in talks to sell an iPod and iPhone that would give customers access to all of the six million songs on its iTunes database. The Financial Times reports that customers would pay either a fixed price or monthly fee and in exchange they would be able to download all the music on the website for the lifetime of the device.
Market research has found that consumers would rather pay a lump sum upfront for the iPod or iPhone plus all the songs rather than buying the gadget first and then paying separate fees for tracks they want.
It is not yet clear how much the model would cost but is reportedly being researched by Apple to establish how much consumers are willing to pay.
Negotiations over the plan to offer customers unlimited music is said to revolve around the price Apple is willing to pay to record labels for access to all its tracks.
Apple is alledged to offer only $40 for every device it sells but the discussions are reportedly ongoing. Apple has yet to comment on the plan.