Beyoncé and Adidas have announced partnership that will see the singer as a creative partner for the brand. The role will see her develop footwear and apparel, and relaunch her IVY PARK clothing line that was originally launched in 2016.
“This is the partnership of a lifetime for me,” Beyoncé said. “Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”
Stay tuned for the new lines.
OS REWIND: Beyoncé Officially Readying Next Major Album
[Source]