HBO is Going in a New Network Direction after Merger

Continue The Wire. . .

With AT&T officially completing their $85.4 billion merger with Time Warner, major changes are on the horizon for HBO. In a conversation with The New York Times, Warner Media chief executive John Stankey said, “It’s going to be a lot of work to alter and change direction a little bit.”

This is in references to Netflix overtaking the premium network market (see: The Emmys) and the Time Warner channel looking to step away from traditional ways. Stankey plans to make HBO more like a streaming service, reaching audiences through new ways of engagement.

He also said, “Why are more hours of engagement important? Because you get more data and information about a customer, which allows you to monetize through alternate models of advertising as well as subscriptions, which I think is very important to play in tomorrow’s world.”

Considering they’re already planning a Watchmen series with DC Comics and the first Game of Thrones spin-off next year; we’re curious how big of a change the channel will have. This could mean multiple current shows not named Westworld being cancelled and new original content nearing.


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