Not for the first time, Kendrick Lamar has teamed up with Reebok for an all-new Reebok Club C sneaker. The shoe features acid-washed denim with a black and white pattern, along with the letters “k” and “o” as a reference to his nickname, KDot.
“Now more than ever it is important for individuals to come together as one,” Kendrick says. “This sneaker represents that call for unity and equality, while also pushing people to look beneath the surface and uncover the hidden messages. This is something I try to do with my music, and now here with the Club C.”
The shoe launches January 13th, so get ready.
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