Kendrick Lamar is now the face of Reebok Classics, but he stresses the love for the shoes date back to his days in school. In this video for the shoe company, K Dot says the day he stepped foot in school, everyone was wearing the brand. When he puts pen to paper, that’s the feeling he wants to keep in his music. When he crafts his art, he does it for the culture, much like Reebok.
Peep what he had to say above and check out his short freestyle as well.
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