Nas welcomes the world to the city that never sleeps
Since first partnering with Jas Hennessy & Co. as a tastemaker last year, Nas has been on year-long promotional campaign for his debut album Illmatic. Before the Queensbridge dropped one of the greatest albums in not only hip-hop, but music history, he was riding throughout New York City subways as a means of transportation. In his latest Henny commercial, Sincere hops back into his N.Y. State of Mind to recite lyrics from his classic in The Ride.
Get a glimpse into the how the iconic rapper has been able to speak to three decades of hip-hop listeners.
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