Skateboard P is back!
In 2005, Pharrell launched his Billionaire Boys Club and Ice Cream clothing lines – originally catered to skateboard enthusiast and international hypebeasts. Soon after, the line would become a mainstream staple in the urban pop world, solidifying his Skateboard P moniker last decade.
However, after a few years of the brand then catching global success, he took a break from duties within the company. Now ,the Virginia mogul is looking to contribute back to the imprint, as he and his partners have repurchased 50% interest and ownership in both BBC and Ice Cream brands. The new partnership gives Pharrell full control over both brands and complete creative freedom.
Welcome back home Mr. Williams.
Pharrell Interviews Missy Elliott