Artist: Drake
Song: “Started From The Bottom”
Director: Director X
It was an OVO celebration to kick off the Nothing Was The Same campaign. “Started From The Bottom” was such a Tsunami of a single, you couldn’t help but to say the phrase, regardless of the situation or conversation. After this dropped, it seemed like everyone all of the sudden started from the dirt and somehow made it to whatever delusional “here” they were talking about at the time.
Major stunting from Drake’s part in the video too: Dancing on the billboard, showing off the mansion, rocking the Bentley drop-top in the snow; all signs of delicate humble brags. Respect to him, because he’s putting on for the October’s Very Own crew.