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“It was Sincerely Southside Part 2, but I changed it to Forever King because of the content,” he explained. “I wanted to not just make all ’90s music, I wanted to switch up the content a little bit. Also, calling it Sincerely Southside would cause an expectation based on Part 1. So I called it Forever King. In the past, you’ve had artists, when they feel they’re on top their game, say they are, or would be considered, the King in New York City. So I feel on top of my game. It’s actually one of the laws of power: Act as if you’re a king to be treated like a king.”
The cover of the tape features 50’s face digitally imposed with an iced-out skull.
“When Michael Jackson passed, there was a piece of artwork that had ‘King of Pop, King of Rap’ with me and his pictures. That’s what gave me the concept of the artwork.” There’s a real human skull that’s got diamonds embedded in it,” he said. “I saw the photo in Dubai. It’s an artifact, it’s priceless. That’s a real skull they see. We used the effect to make it feel like it’s a skull inside my face. And the Yankee hat would be my crown.”
The King gets anything but the royal red carpet rolled out for him in a track called “Put Da Work In.” Over a slow beat, Fif tells shocking, pensive true stories about his childhood.
“You know, my aunt killed my dog and never said sorry,” he raps about one of his family members doing away with his pet canine. “N—as broke in my crib and stole my Atari/ Man, n—as could’ve asked, I would let them hold a cartridge.”
Fif just couldn’t catch a break.
“Instead of selling crack, I could’ve been Tiger Woods/ But they ain’t got no f—in’ golf courses in the ‘hood.’
Read more at MTV.com.