From being an artist to now being a label CEO, Anderson .Paak is branching out. In conjunction with Universal Music Group, Andy has launched his imprint APESHIT INC. The label name stands for “Anderson Paak Empire” and other “shit” out there. His plan for the imprint is meant to showcase all genres of artists and to push musicians who play instruments to the mainstream. He also wants to focus on talent without the gimmicks.
In a press release, Paak had this to say about the news:
“I wanted to start a label that sets fire to a new generation of artists, who can play while performing. This label is going to be about passion, about feeling, about honesty. It’s about respect for the culture and art and it’s about heart.
I was going to shows and realized that less and less I was seeing actual performers. Where is the next generation that can play instruments?? I know they’re out there – don’t sell your instruments, this label wants to hear you!!”
On top of this, Anderson is looking to finish the year strong with the release of his Silk Sonic album with Bruno Mars, which drops in November.
OS REWIND: Anderson .Paak – Fire In the Sky
OS REWIND: Bruno Mars & Anderson .Paak’s Silk Sonic Album Will Drop in November