Mask Off: Future, In His Own Words
This week, Future was featured in the Fall/Winter 2017 issue of lifestyle publication, Highsnobiety, to open on an array of topics. While discussing Gucci Mane’s recent praise of him being the most studio hungry friend he’s ever recorded with, Super broke down why his work ethic is key.
With music evolving every few months, HNDRXX believes he has to stay in the studio and create his own sounds to remain ahead of the field; then provide premium content for listeners.
After years of working under OutKast and Goodie Mob of ATL’s The Dungeon Family, he explained how he’s maintained longevity over the last seven years in just being himself.
Without naming artists, take a look at a few excerpts from the interview below.
On music changing every 3 months:
I’m always making music. I feel like that’s the key. Music will change in just three months, so if I go to Europe for a whole three months and come back, the music scene will be completely different. I just try to stay in tune with what’s going on: I keep my eyes open for the new artists, listen to new melodies on the radio; pay attention to the tempos playing in the clubs. There can be a song that’s a hit for me and then another hit end[s] up coming out two months later that changes the whole sound. There might just be a different tempo and it’s a smash. At the end of the day you just have to find the tempo. Find something good about it, but still stay true to yourself.
Why artists need to focus on their own content:
Being yourself [musically] is the most important thing because if you think your shit ain’t working and stop trying and then somebody else tries it and it starts working for them, you’re going to be mad. Some people try to be everybody, so that’s why they burn out. There’s longevity in being yourself and not trying to be 10 other people.
Read more of the story at highsnobiety.com