JAY-Z & Desiree Perez Break Silence on Negative Press for Roc Nation’s NFL Deal, Budget Revealed

Jigga takes on the NFL. . .

Last August, JAY-Z agreed to partner up with the NFL, which would have him helm the Super Bowl half-time performance events with Live Nation going forward. However, the partnership led to much criticism from long-time fans, as well as people flat out wanting justice for police brutality against black people.

Well, on the eve of the biggest game of the year, JAY-Z and his partners at Roc Nation have finally broken their silence on the entire deal with the NFL. The company revealed that Roger Goodell and the NFL have committed to spending $100 million over the next 10 years on social justice outreach and causes.

Take a look at excerpts from the conversation below.

JAY-Z talks recent criticism: “We didn’t say, ‘Let’s go make some money off the N.F.L.’ As long as real people are being hurt and marginalized and losing family members, then yes, I can take a couple rounds of negative press,”

JAY-Z speaking on Colin Kaepernick: “No one is saying he hasn’t been done wrong. He was done wrong. I would understand if it was three months ago. But it was three years ago and someone needs to say, ‘What do we do now — because people are still dying?’”

JAY-Z talks turning down past Super Bowl with Rihanna & Kanye West: “Of course I would have, But I said, ‘No, you get me.’ That is not how you go about it, telling someone that they’re going to do the halftime show contingent on who they bring. I said forget it. It was a principle thing. The problem with the N.F.L. is you all think hip-hop is still a fad when hip-hop has been the dominant music form around the world for 20 years”

Read the article in full HERE.

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Jay-Z is taking on the Super Bowl. The partnership between the mogul’s sprawling company, Roc Nation, and the NFL gives him influence with the league’s most important music events, like the Super Bowl halftime show, as well as its new social justice initiative. Jay-Z, who was a supporter of Colin Kaepernick’s police brutality protest, says he can live with criticism about the partnership if he’s able to use the NFL’s platform to convince white football fans that they too should be concerned about police brutality: “As long as real people are being hurt and marginalized and losing family members, then yes, I can take a couple rounds of negative press.” Tap the link in our bio to read more about the partnership between the @nfl and @rocnation. @renellaice took this photo.

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Forever Family. 💜💛

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