Artist: Demrick
Song: “Tone It Down”
Producer: Cali Cleve
Album: Losing Focus
Director: Jakob Owens
Over the past few months Demrick has been steadily promoting his Battle Axe debut Losing Focus, and with a number of accompanying music videos from the project under his belt already, he keeps things rolling today with the release of another. Serving as the latest single, “Tone It Down” is a reflective offering from Demrick, that features a memorable and catchy hook by Kidd Upstairs, and hears the California-based emcee spitting his introspective rhymes about the path he chose for himself and how everything sorta fell into place as if it was all destined to be. The video, directed by Jakob Owens, follows De through a normal day, where smoking and crafting his music seem to be the two most important things in it.
After you’re done watching the new visual, be sure to head over to iTunes and download Losing Focus. The album is produced entirely by Cali Cleve and holds features from Logic, King Chip, Dizzy Wright, B-Real from Cypress Hill, Madchild, and Xzibit.
OS REWIND: Demrick – Gleamin [Music Video]
OS REWIND: Demrick – My Religion [Music Video]