Boxing finally has a modern presentation
If you watch Ultimate Fight Championship, two of the key components that make their brand standout are the presentation and greatest sports commentary for any sport. Boxing has unfortunately kept a silent generation mindset, without attracting the youth of millennials. In the past, we’ve never really cared about anything outside of the ring; but from a business standpoint to look up to date with its direct competitors of Dana White’s UFC and Vince McMahon’s WWE, professional boxing has been behind in the times of staying up to date with trends.
Luckily for fans, younger promoters and fighters have emerged over the last five years (under the right guidance, of course) to think of better ways to reinvent the sport. PBC impressed us with their pilot episode earlier this month, as well as newer lighting set up to avoid the grainy lighting and presentation we’ve endured our entire lives.