WE GOT ONEEEEEE!!!!!
With UFC suffering major revenue loss in recent years, the company had to sell themselves to Disney. Since then, ESPN has been the home to UFC, including them launching original content on the ESPN Plus app. This weekend, was the company’s big chance to get steam rolling in for 2021, with their Conor McGregor vs. Dustin Poirier fight.
However, something major happened, that may have changed their entire next 12 months. On Friday at weigh-ins, Dana revealed that one major streamer was getting arrested; believing that his issues with PPV buys had resolved. This led to illegal streamers doing something we’ve never seen before, with shutting down an entire app.
Yes, the ESPN+ app for streaming UFC 257 was shut down, as thousands complained not being able to watch the fight they paid for. The hashtag #REFUND immediately became the no. 1 trend worldwide, with the company likely to forfeit profits they’ve made.
However, the icing on the cake was Conor McGregor getting knocked out by Dustin Poirier, ending plans of a mega-fight with Khabib Nurmagomedov later this year. They dumped so much money into this event, that Eminem even dropped a music video in promotions for the fight.
Hopefully, they focus on bettering their product in the immediate future, whether that means someone new has to take a leadership role over Mr. White. Keep Floyd’s name out of this next time too and let Conor retire now before he ends up like Chuck Liddell.
— Big Boss (@LordBalvin) January 24, 2021
— ESPN MMA (@espnmma) January 24, 2021