Plenty of entertainers, athletes and prominent people have condemned H&M the past few days as a result of their “Coolest monkey in the jungle” ad surfacing online. The Internet erupted against it and the likes of LeBron James, Diddy, YG and more have come out against it. The Weeknd even went as far as to immediately terminate his relationship with the company following the news.
G-Eazy is taking the same route, posting a message on Instagram about his decision and why he must back away from his global campaign with them after seeing the offensive image.
“Over the past months I was genuinely excited about launching my upcoming line and collaboration with @HM… Unfortunately, after seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated, and I’ve decided at this time our partnership needs to end. Whether an oblivious oversight or not, it’s truly sad and disturbing that in 2018, something so racially and culturally insensitive could pass by the eyes of so many (stylist, photographer, creative and marketing teams) and be deemed acceptable. I can’t allow for my name and brand to be associated with a company that could let this happen. I hope that this situation will serve as the wake up call that H&M and other companies need to get on track and become racially and culturally aware, as well as more diverse at every level.”
Young Gerald’s The Beautiful & Damned is out now.
OS REWIND: G-Eazy – No Limit (Remix) (feat. A$AP Rocky, Cardi B, French Montana, Juicy J & Belly) [Music Video]