PUMA is making quite the splash, as they relaunch their basketball division for 2018 and beyond, not only signing some of the biggest prospects coming out of the NBA Draft, but naming a huge rap star as head of basketball operations.
To go along with signings like DeAndre Ayton, Marvin Bagley III, and Zhaire Smith, JAY Z will also be the president of the division.
Not only will Hov have a hand in art design, concept and direction of the brand moving forward, but he will also have a huge role in what players are chosen for the Puma basketball division. As of now, both Ayton and Bagley sit at the top of NBA Mock draft, as both being consensus Top 3 picks. Ayton, specifically, is being touted as the clear-cut No. 1.
The two sides have been involved in a number of past deals and when the opportunity arose to work together, Jay jumped at the chance. It’s safe to say the Roc Nation empire is flourishing, in music and in sports.
Mr. Carter just released a collaborative album with his wife Beyoncé this past weekend.