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Who knew that a funny comment on Jimmy Kimmel Live! would bring Kanye West a new creative opportunity that you’d never expect? A few months ago, Yeezy appeared the late night show and admitted to watching PornHub on TV when asked about his daughter. He even went as far as revealing some of the categories he’s searching on the site.
As a result, PornHub offered him a free lifetime membership and has since taken things one step further with the rap superstar.
Last night, Kanye was the creative director of the first ever PornHub Awards show, which took place in Los Angeles and was hosted by Asa Akira. Not only did he style all of the presenters at the awards, but he also designed the custom statuettes that the winners were receiving. They were described as “futuristic alien sex toys”
The likes of Teyana Taylor and Young M.A. also performed on stage, with M.A receiving a Young Visionary award for her work in directing a porn film.
At the show, he premiered his video alongside Lil Pump as well.
Check out some of the new merch he dropped via Yeezy Supply. Each piece was inspired by Mia Malkova, Riley Reid, Lena Paul, Abella Danger, and Kendra Sunderland, who won awards last night (ie. Kendra Sunderland won Nicest Tits).
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