A few weeks ago, Reebok unveiled their new collaboration with Kendrick Lamar on the Club C sneaker. It wasn’t the first time the two cooked something up. K Dot and the shoe company previously worked on the Ventilators model and “Perfect Split, a take on the Classic Leather model.
Today, Reebok is back promoting their Club C model with a four-part video series (directed by NABIL) featuring King Kunta himself, where he talks about what the shoe means to him.
The Club C sneaker is out now and features the acid-washed denim look, also including the letters “k” and “o” in red to reference to the “K Dot” nickname.
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