Kendrick Lamar and SHAQ Star in American Express Commercial

American Express has officially kicked off their “Shop Small” campaign and they have enlisted two of the biggest names in music and basketball to help the cause. SHAQ and Kendrick Lamar are seen in a trio of ads shopping for soap at Los Angeles’ Soaptopia. Besides smelling the aromas and going through the stock at the store, they also cop their own unique flavors like the “Luscious Lamar Bar” and “Shea Butter Shaq.”

Check out the other two ad spots below.

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