Artist: A$AP Ferg
Song: “Our Streets”
Producer: DJ Premier
Album: TBD
Director:
You’ve never heard A$AP Ferg like this and only the relaunch of Payday Records could have brought together him and DJ Premier on a record. “Our Streets” is obviously, for those who are on ground zero still putting in that hustle and work and the video is a direct view of that. With Fergenstein and Primo dressed in that throwback gear and broadcasting live from the block, New York City is well represented.
The two spoke on how the track came together in the first place, what it means to Ferg to have a Premier track under the belt and what the return of Payday means.
Ferg, this is slightly different musically than a lot of the stuff you rhyme on. Did you have to adjust how you rhyme at all in order to fit with Premier’s beat?
Ferg: No, not necessarily. I’ve always been a battle rapper and just writing, since I was 16. You see the style of rapping that I did before I got signed, or before my music sonically changed over the past few years, you would see a more traditional rap, over a traditional boom bap beat. So I was just taking a step back, going back to my old style.
What does it mean for you to have a DJ Premier song in your catalog?
Ferg: It’s fucking huge man. It’s like, now I can say I’m a rapper. [Laughs.] When you’re coming up in the game, it’s almost like you owe it to the hood and you need to go check the OG, and get that pass. Those OGs, [they’re] the legends that you gotta get that pass from. And it’s not like he’s not open-minded to everybody’s music. He loves the freedom of everybody’s music. But yeah, you gotta stop and pay homage, and that’s what I’ve done. Not because I’m looking for a pass, or some type of validation, but just because I’m a fan of his music.
Primo also revealed that a few more singles would be released to coincide the launch, so we need to keep our ears and eyes ready for what’s next.
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