2pac | Biggie | Jigga
For those of you that don’t know, Jay-Z was Biggie’s favorite rapper all-time before he passed away. Unfortunately, he didn’t get to witness his brother achieve the same commercial success on popularity. At the time, Jiggaman had released Reasonable Doubt with Dame Dash and Biggs Hoffa.
The trio invested millions into getting the album to the general public and didn’t see a return. This led to them rethinking their entire business plan, as Jay-Z linked up with Puff Daddy for Vol. 1, In My Lifetime. However, many have always wondered why he transitioned from street content to wanted to get commercial success.
Well, it was actually The Notorious B.I.G. that gave Jay-Z game on making music for the ladies. He didn’t believe the fellas were supportive on music, and felt women would always support you when catered to. Considering Biggie’s career took off with “Juicy” and “One More Chance,” this opened Jay-Z’s eyes up to the bigger picture.
Both felt they could make classic content for the streets always. However, Biggie broke down how the bigger goal into hustling the music industry, was making content for the masses. This led to Roc-a-Fella immediately changing the way they move and becoming the half-billion movement we saw in years to come.
We’re not crediting anyone for rise of Jay-Z, but Biggie may be the most important outside influence Jigga had before the label sale. This same tactic by Biggie, was taught to him by 2pac.
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